Ethique Beauty x Circle of Friends
In celebration of Climate Week, I partnered with Ethique Beauty and AORA Makeup to produce a ceramic workshop that encouraged guests to get creative while exploring conversations around clean beauty while fostering a community of conscious consumers. I oversaw the event from concept to execution and curated a room of engaged community members and strategic brand partners
I have over a decade of experience working in-house, producing events and experiential marketing for brands such as Todd Snyder, Shinola, THINX, and Buffy. Through my platform and community, Circle of Friends, I have produced and co-hosted brand experiences with Rothy’s, Ethique Beauty, Hanni, Verdoie, Rent the Runway, Don’t Let Disco, and more.
Dinner with Matriark Foods
In partnership with Matriark Foods, I concepted and produced an event reimagining what a regenerative meal could look like, bringing together sustainable CPG brands and community guests. I led event design, production, and the sourcing of all vintage tablescape elements. The event was featured in Elle Decoration.
THINX PMS Truck Tour
While leading Events and Engagement at THINX, I oversaw the PMS Truck Tour, a national experiential campaign designed to test new retail markets, build brand awareness, and provide education. I managed an events team, social media, and design partners to bring the tour to life, retrofitting a semi-truck and activating in key cities across the country. In each location, we hosted daily events to connect with the local communities and executed complementary out-of-home campaigns to extend the impact of our presence.
In House Collection Launch
To celebrate the launch of emerging brand, In House, and their new collection, I produced an intimate evening at their studio featuring a fireside conversation with the founder. Thoughtful details, like banana pudding inspired by their Bananatex fabric, tied the experience together. The event was designed to build brand awareness, create buzz, and drive sales.
Cocktails & Conversation with Ethique, Circle of Friends, & Rothy’s
As part of Ethique’s rebrand, I partnered with their executive team to co-host an evening of cocktails and conversation designed to build community and introduce their refreshed brand identity. I led end-to-end production and event design, partnered with sustainable vendors. I curated a guest list of engaged community members — all in close collaboration with Ethique to ensure the event reflected their brand goals. During the event, I moderated a conversation with Ethique’s CEO and Rothy’s Director of PR on storytelling and circularity.
Don’t Let Disco NYFW Presentation
In collaboration with Don’t Let Disco for their Fashion Week presentation, I created an interactive tablescape made entirely of beads and vintage silver pieces. The presentation explored the art of connection, gathering, and circularity, inviting guests to take a seat - both literally and metaphorically - at the table to be part of the future of fashion.
Buffy Tie Dye Tour
For the launch of Buffy’s naturally dyed sheets, as the Brand Marketing Manager, I produced a multi-city tie-dye tour across 12 national locations, connecting with creators, press, community members, and local vendors in each city. I managed the tour end-to-end, collaborating cross-functionally with marketing, sales, and executive teams. The experience was shared across social, brand, and editorial platforms, expanding brand reach, collecting consumer data, and deepening Buffy’s community engagement nationwide.
Rothy’s ReVelvet Launch
In partnership with Rothy’s, Circle of Friends hosted The Stoop Series Live — bringing together brand leaders in material innovation to celebrate the launch of Rothy’s ReVelvet collection. The event was designed to drive foot traffic to Rothy’s retail stores, hosted right in their backyard for an intimate, community-focused experience.